What is Search Engine Optimisation?
- SEO
- Keyword Research
- SEO Copy Writing
- Link Building
- Social Media
SEO INTRODUCTION
Ape Red’s SEO Intro
includes an Audit and
full report followed by page title, heading and meta tag work, keyword analysis and placement (up to 5 phrases), social media review and set up where appropriate and 3 unique articles written and distributed on the web about your business with embedded links. The SEO intro is conducted over a 3 month period with reporting via Google Analytics on both your and our systems for clear accountability.
SEO copywriting is the professional preparation of search engine and user friendly content. Since the launch of Panda in early 2011, SEO copywriting has become more than just keyword rich text writing on of subject matter. More than ever now, your content must engage with visitors.
Back links are websites that link back to your site that the search engines count as symbols of ‘trust’. There are good links and bad, strong and weak, for instance a two way link, you to them and them to you, doesn’t score as many points as a one way link to your site. Linking is not what it used to be, but remains very important.
An SEO Audit is an in depth review of your website that highlights the good, the bad and the ugly! It will highlight actions which can be taken to improve how your website ranks in the results pages. However, some SEO Audit providers use them to scare the pants off site owners in an attempt to gain redesign and development work as well as SEO work.
WE DO NOT USE SUCH TACTICS.An SEO report from Ape Red is just that, an SEO report to be discussed with your designers and/or developers. For more info click here.
Social Media cannot be ignored, Google are certainly not ignoring it! To quote a video you’ll find on our Social Media page, if Facebook was a country, it would be the third largest in the world and You Tube is now the second largest search engine in the world.
Google has now joined the Social Network trend with Google+.
More than half of internet users in the UK
are Facebook Members. The average Facebook user has 130 friends, 'word of mouth' now travels at lighting speed!
To Quote Rand Fishkin, world renowned SEO specialist,
"design and user experience...good SEOs have been preaching design & user experience for years because it tends to generate more links, people contribute,..more social signal shares,... second order effect. Now, it has a first order effect impact, a primary impact.
If you can make your design absolutely beautiful, versus...buffeted by advertising, having to click next, next, next a lot. The content isn't all in one page,... graphics don't look very good. The site design feels like it was way back in the 1990s...will impact the ability of this page, this site to perform.
And don't forget, Google has actually said publicly that even if you have a great site, if you have...pages that are low quality,...they can drag down the rankings of the rest of the site."
With the launch of Google’s PANDA algorithm, design is now performance critical!
Google employs an engineer called Navneet Panda. He was part of a patent application that found a great way to scale some machine learning algorithms. Machine learning algorithms, are computationally expensive and they take a long time to run, which may mean that PANDA as it's know is not constantly running in the background, but, before Panda, machine learning scalability at Google was at level X, and after it was at a much higher level. Thanks to Navneet, right now they can scale up this 
machine learning.
A question commonly answered with a time frame of 3 to 6 months from launch of adapted pages and commencement of link building, however this is not always the case, especially with the changes we’ve seen with Google this year.
The Benefits of SEO? Being Found!
• Increase your website's visitors
• Improve your online visibility
• Improve the ROI on the design cost of your website
• Create search results that can be maintained
What is SEO All About?
If your business has a website, you'll no doubt be thinking that people are searching for your products or services every day on the internet using search engines, most probably Google. However, unless you have set into place something called ‘Search Engine Optimisation’ (SEO for short) from the outset, it's unlikely that your potential customers are actually finding your site unless being directed there by paid for advertising.
In simple terms search engine optimisation is the process used to ensure that potential customers find you (as opposed to one of your competitors) when they search the internet with one of the major search engines.
If you’re looking for SEO in Romsey or Winchester, Eastleigh or Chandlers Ford, in fact anywhere in Hampshire, click here to learn more of the basics….
SEO in Romsey
There are advantages to having a local SEO service, especially when you know that service has been rated in the top 20 of 5811 web design firms for customer service!
Our clients are very important to us wherever they are based but our local clients have a slight upper hand on those further afield. If they have a problem we can be with them in very short order rather than at the end of the phone!
We provide SEO services to all clients who need it but those based in the Romsey, Winchester, Eastleigh and Chandlers Ford areas can have personal visits with pleasure if neccessary.
Website Search Engine Optisiation
The phrase search engine optimisation is shortened to SEO for ease. SEO refers to the process of specifically modyifying and/or making additions to a website in order to improve search engine performance: The key improvement being 'bettering' your placement in the search engine results pages (SERPS), resulting in increased numbers of visitors to your site and an increase in target actions, be that sales, sign ups, donations etc, resulting from the major search engines, Google, Yahoo and Bing.
Tel: 01794 521 516 or click here.
SEO Keyword Research
• Increase levels of targeted traffic and sales
• Identify and develop keyphrases
• Discover which search keywords convert
• Analyse competitors' keyphrases
• Measure keyword saturation
What is Keyword Analysis?
Keywords are terms which are relevant or relate to the products and/or services which your website offers - they can be a single word but are more often than not, two or three word phrases.
A thorough keyword analysis is the crucial first step to promoting any website through the search engines. It provides the foundations for effective search engine optimisation, pay per click advertising, and internet marketing campaigns. Identifying the most effective keywords will help your website to be found by those most likely to use your products and services – your target market.
If you’re looking for help with keyword analysis in Romsey or Winchester, Eastleigh or Chandlers Ford, in fact anywhere in Hampshire, call or email us by clicking here.
What Can Keyword Analysis Do for You?
Keyword analysis will provide the framework for targeted online promotion of your website. It will help to make sure that your website is an effective route-to-market for your business. Professionally conducted keyword research can make the difference between the success or the failure for your website’s purpose.
How do Ape Red Conduct Keyword Analysis?
An initial coversation with you about your business, your products and services, enables us to draw up an initial list of terms to be agreed on which relate to your key products and services: eg. A pet toy retailer may identify terms such as ' chew toys', 'rope toys', 'dog toys', etc. This initial list is then researched and expanded upon using a combination of historical search data from the likes of Google and comparative methodology.
We will provide you with a mixture of general keywords and phrases and also more unique terms, in order that your site can generate a greater reponse through the search engines of targetted traffic/visitors. Analysis can provide details of not only which terms are most popular, but also those that are more likely to deliver the best conversion rates over time.
Key Benefits SEO Copywriting
• Increase your visitor engagement
• Achieve increases in search engine performance
• Increase ‘share’ friendly content
• Increase your number of organic search listings
All websites have content. The volume and quality of website content writing is what used to separate the good sites from the bad. However things have changed with the Panda update and content creation now has more requirements, including the quality with which it engages the audience, is likely to be shared, it’s ‘entertainment’ factor !
No longer is SEO writing simply a case of creating key word rich content and reflecting the key words in title and heading tags.
Improving your existing content and/ or adding new, original, high caliber, informative and concise content to your site has many benefits now. It will be viewed and rated by the key search engine Google along the new lines suggested by the effects of Panda.
Never has there been a more important time to review your content and understand the contexts of the Panda update.
Why Add, fresh original SEO content?
SEO content writing and editing should provide content covering 4 perspectives.
One it should be Informative. Two, it should be engaging and, three 3 selectively keyword rich, which can yield benefits in search engine performance, delivering higher volumes of targeted traffic to relevant pages on your site. It must be more than simply descriptive key worded text though, and to that purpose, our content writing is thoroughly researched both in terms of what you need to say for your customers in marketing terms and using the right search engine friendly keywords with which to say it, while at the same time, the fourth perspective, developing content which might be shared.
It must never be forgotten that content is for users and these days we must avoid writing very obviously for search engines. Our SEO content writing delivers original content in an engaging style for users which strives to achieve the perspectives so important to the search engines, in particular Google.
So why add fresh, engaging, original content within the pages of a well designed site? Because not only will your visitors be engaged, encouraging them to view more of your pages and spend more time on your site, both of which score points with Google, but Google will rate the content at a better level if your visitors approve your content by staying longer on your site and sharing some of your content on their social networks.
If you need SEO Copy Writing, Look No Further, Click Here to Enquire...
Link Building Consultancy Services
• Which links are important and why
• Affect change using links
• Discover competitor strengths
One of the challenges that companies face with SEO is that they don't really know what they are buying. Links are an essential element, but not all links are good, is quantity the key some ask? What is a good link and what is a bad one? Everyone in SEO is quick to say "links are important" but slow to say which links are important. The result is a bit like the old Wild West’s travelling salesmen selling potions to cure all from the back of a buckboard. We will take the mystery out of the mixture! Ape Red’s consulting services will help you to identify areas for improvement and help you develop sound practices without you having to sign up in advance to a link building program that is not be transparent, business benefcial and easily understood. You will be provided with a timetable and estimation of the hours involved. Keyword research and article writing for anchor text explained and a comfortable payment plan outlined. You will know exactly what to expect for your money!
Link Analysis
An independent link analysis;
• Your internal and inbound link structure reviewed
• In-depth analysis with specific recommendations on internal and inbound links
• Make your link building campaign more efficient
What is link analysis
Link analysis is an analysis of your existing links to reveal specific recommendations to make your link building more efficient and to improve the position of your website on search engine results pages (SERPS).
Ape Red Media will examine your links, and those of your competitors, and provide recommendations to help you gain a competitive edge/advantage. Link analysis allows you to see what is working for the site and how you can further develop your link structure to improve your website’s visibility.
What is included in link analysis?
Every link analysis is unique and tailored to the individual needs of your business website but typically an analysis includes:
• Analysis of back links that are potentially counted by Google and other search engines.
• Compare backlink quality with up to 4 chosen competitors for 4 key search terms
• Competitor link analysis and anchor text
• Internal Link Structure
• Restoring/Creating Redirects
• Provide Recommended Actions
• Post Analysis Report
What is Social Media and what does it have to do with SEO?
Word of Mouth, people telling each other stuff yeh? What do people use a lot? Mobile Phones? 50% of UK mobile phone traffic is Facebook users telling each other stuff ! Word of Mouth is on the move!
Social Media is Word of Mouth!
More than 50% of all internet users in the UK use Facebook, 30 million of them!! The internet has outgrown email accounts, Social Networks have had such a huge effect on how we use the internet that the search engines now use Social Network use as a measuring stick for a variety of metrics in their grading algorithms.
Watch this video on the Ape Red Tumblr Blog.
The Impact of Social Media
In December 2010 both Google and Bing openly confirmed that links shared through Facebook and Twitter have a direct effect on page ranking in SERPs.
Bing confirmed that they looked at the 'Social Authority' of the user, how many followers, who follows who etc.
Google confirmed that they used Social Link sharing as a signal in their organic and new rankings as well as using Facebook and Twitter to enhance their news 
by marking how many people shared an article.
With Facebook topping Google for weekly traffic in the US it's hardly surprising that Google are paying attention, but just as significantly, You Tube is now the second largest search engine in the world owned by Google! The analysis of Social Media links is far from shallow and highlights the importance for business to engage in the Social Network arena.
25% of search results for the worlds top 20 largest brands are links to user generated content!
SEO and Social Media are now heavily linked. Using Social Media, creating content that will be 'Liked' and 'Shared' will have a positive effect on your rankings.
Look at your competitors web sites, have they got Facebook Likes? Have they produced content that can 
be shared? More importantly is it being shared?
Are you playing catch up? The longer you hang back, the harder it becomes to catch up?
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