How Search Engines Work

All web users will be know of and use one or two of the major search engines to find information: you enter a word or phrase and a list of web pages related to those words appears on your screen. Behind the search engines logo and your computer screen there are some pretty complex procedures going on in order to return those results to you.

Search Engine spidering

Search engines use a process called spidering to collect information from web pages. This involves downloading web pages, searching the page's content and following links on them to other pages and downloading those pages as well, analysing their content and relevance to the previous pages and repeating the process.  Through this process, a search engine spider can locate, map and store billions of web pages, building up a massive database of the web.

Search Engine Algorithms

SEO specialists studying the way search engines work, keep up to date with changes to search engine algorithms and how they affect search results. This relatively new field of study highlights strategies to improve the search results for web pages and their subject matter. Typically SEO strategies target the 2 key areas of on page and off page optimisation.

Search Engine Optimisation Techniques

SEO specialists studying the way search engines work, keep up to date with changes to search engine algorithms and how they affect search results. This relatively new field of study highlight strategies to improve the search results for web pages and their subject matter. Typically SEO strategies target the 2 key areas of on page and off page optimisation.

On Page Optimisation

On-page factors are under the direct control of website owners. They can involve text used on a page, the way pages are coded, site structure and information hierarchy. Ensuring content is optimised for both users and search engines is a key function for any search engine optimiser.

Off Page Optimisation

Most search engines try to measure the importance or reputation of web pages and attempt to gauge how other people view a site and its content. This involves looking at the other sites that are linking to a page (and site). Link building strategies can be created to ensure sites have an effective online reputation contributing to search engine success. Furthermore social media presence can be used to both increase site reputation and traffic.

Professional SEO Services

• A keyword analysis to identify the words that your potential customers use when searching for your products and services
• An SEO audit which analyses your site to identify and remove any factors that may harm search engine performance, and identify priority areas to increase visitor numbers and sales
• Precise recommendations to effect profitable change
• Ongoing measurement of results via traffic analysis alongside ongoing site improvement strategies
• SEO copywriting service.

You’re looking for an SEO partner you can trust

Organic search optimisation can result in dramatic increases in visitors and sales, however it can also have a strongly negative effect - from poor performance as a result of poor optimisation, to being removed from search engines like Google entirely through black hat, short term tricks and spam techniques. Avoid damaging your businesses online reputation - avoid missing out on the large segments of your target market who now use search engines like Google to find the products and services you offer.

At Ape Red Media we use techniques that are both transparent and acceptable to all of the major search engines. Instead of short term "tricks" we deliver long term, measurable increases in referrals and site traffic, and we're on hand to discuss with you the potential impact on performance, the timescale and the difficulty of implementing anything we recommend.

Measurable results by default!

We use professional level web analytics software to measure the impact of all online marketing strategies.

SEO changes constantly...

Google alters it’s algorithms to produce better results for users, the changes however can affect the results of sites. Changes must be addressed, or clients may suffer. After the ‘Panda’  algorithm update ‘design’ has become a measurable factor in results. See video with Rand Fishkin, one of the worlds most respected SEO specialists and collaborative author of ‘The Art of SEO’.

Click Here for Video

SEO Auditing Services

• A comprehensive review of your website
• Detailed recommendations for improvements
• Includes search engine optimisation concerns only
• Includes Search Placement Results
• Usability Issues can be added if required

What is site analysis

Site analysis entails a comprehensive review of your website in order to identify areas that could be improved on to increase the effectiveness of the promotion of your site through search engines. The report can be split into three key areas, content, on page technical requirements and off page data. Each section of the report gives recommendations with clear action points as well as detailing the benefits associated with implementing each of the recommendations.

We know that every website and every business is different, with its own issues and goals. Your website audit will be unique to your business. That’s one of our differences - we will never automate the process without applying consideration to the site and the business circumstance. We will compile data from both technical and marketing focused standpoints and create a unique report, fully customised to your site's and businesses requirements.

What can Site Analysis do for you?

Our site analysis report will provide you with detailed recommendations on how to improve the performance of your website including; search engine optimisation, internet marketing campaigns and usability if requested.

In essence the recomendations will point to tasks to;

• Increase relevant website traffic
• Increase conversion rates and ROI on marketing and site design costs
• Generate more website enquiries/sales
• Improve customer engagement and establish and strengthen trust
• Future proof your website for longevity in search engine results
• Make the most of your website to drive your business forward

What will my Audit Include?

You will receive a detailed written report, describing your site’s current position in the search results, but also the steps required to enhance your organic search results. Organic search results are the natural left hand results that you do not pay for in contrast to Google Adwords positions on the right and at the top of their search results pages in a light yellow box that are paid for.

General areas of consideration and investigation will include:

• Pages indexed
• Incoming links
• On-page optimisation
• Meta elements
• Page headings
• On-page text
• URLs
• Link text
• Spiderability
• Robots exclusion
• Site structure & Information hierarchy