SEO, (Search Engine Optimisation) & SEM, (Search Engine Marketing), 'More' than help you, get you where you want to be on the web.
The difference between SEO & SEM essentially is SEO is enhancing your site and its content to show in natural results, where as SEM in general terms is buying or bidding for placement in search results.
All Ape Red Design packages include the basics of search engine optimisation, this includes;
1. Page Names including key words where applicable.
2. Meta Tagging every page.
3. Content editing/text placement, to ensure key words appear on each page.
4. Alt Tag Usage for all images, using key wording where applicable.
5. Registering with the major search engines.
6. Site Map creation & re-registration with the major search engines.
7. Registering with Free Index & linking to existing social media sites such as Facebook.
SEO Extra.
SEO Extra includes all of the basics but goes that little extra to make sure you don’t have to cross your fingers to get seen on the Web! SEO EXTRA includes;
1. Analysis of your competition's websites, searching their key wording and making comparative examples on your site.
2. Registering/Listing on service related directory sites as well as search engines.
3. 2 months of ‘Site Care Plus’ Analysis and the renaming of images & alt tags with the most frequently used keywords where applicable.
4. Monthly site alteration/amendment, recreating Site Map and submission to search engines.
SEO Extra is £10 per month in addition to hosting & inclusive site care/basic SEO.
SEO Dedicated.
SEO Dedicated is a 3 month dedicated optimisation program which includes all the SEO basics and SEO Extra criteria, along with Site Care Plus. However SEO dedicated is a focused analysis and reporting regime which will raise organic search listings, paying special attention to; Keywords, Baseline Assessment, Your Top 5 Competitors, Analysis of Site and Your ‘Web’ Business Goals, Review basic SEO, Site Structure, Links, Social Website Inclusion (If not already existing).
SEO Dedicated is £75 per month in addition to hosting & inclusive site care/basic SEO
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The majority of our Design Packages include the following services for a fixed period of time.
Site Care.
Site Care allows you to instruct us to make amends to your content, both text and imagery, when you need to.There is no limit on the amount of amends however we do ask for 72 hours notice for time sensitive amends.
(Amends are text alteration & additions and/or image alterations/additions, not redesigns.)
For clients who need access to update news items on their site we can set up content management giving you the ability to alter text content via any web browser.
If you sell advertising on your site, we will create the ads and place them into your site and link them to the advertiser's site for you.
If you wish, site care includes the use of Google Ads to generate an income and include Google Code on your site.
Every time an amendment is made, or an advert is added we will re-create your site map and re-submit your site details to the major search engines.
Site Care Plus
Sit Care Plus includes all of the above but adds tracking and analysis. Tracking and analysis tells you how your site is working, where your visitors are coming from, how your visitors interact with your site and which keywords have brought them to your site.
From this data we can see where essential information, like special offers, are best placed within your site, and move or enter that info to the prime spots.
We can see where the most visitors come from and which key wording is used, allowing you to make educated decisions about pay per click advertising you may wish do at particular times of year. You will know which search engines work best for you, and which keywords are the most popular for your site & service.
Monthly Reporting @ £15 per month
Weekly Reporting @ £20 per month
Daily Reporting @ £5 per day (only available in addition to either Monthly or Weekly reporting.)
There is no long term commitment and reporting can be mixed and matched to suit your needs, ie. When your site is first live you may want an overview every month for the first quarter. But if you want to try some pay per click marketing, you might prefer to know what is happening daily in relation to your ppc spend.
Monthly, Weekly & Daily reporting fees are in addition to hosting & inclusive site care/SEO.
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